Croatian tourism today is developing within a sustainable and competitive framework, where sustainability implies active preservation of distinctive destination identities and education in optimising the use of natural resources. Sustainability also means sharing experience within the European context, finding applicable solutions, promoting quality in services and working within cooperative European initiatives.

County of Primorje and Gorski kotar is located at the meeting point of the northern Adriatic and the mountainous south-west of Croatia where forest-covered expanses of Gorski kotar border with Kvarner-bay.

In the field of leisure travel adriatica.net Group has over the last period established its leadership position and demonstrated an excellent strategy in delivering sustainable growth.

George Bernard Shaw, the Irish writer, after visited Dubrovnik wrote: "Those who seek paradise on Earth should come and see Dubrovnik". With its impressive medieval fortifications, churches, monasteries and palaces, and therefore unique in the world Dubrovnik is often called The pearl of the Adriatic.

Today, if you are in any way linked to the environmental protection, the key word which keeps on repeating is sustainable development. In this regard, many authors (and some academics) are persistently claiming that this concept is in itself meaningless, and that it belongs to mythology.